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Part 4 of 8
Part IV — The Site as Argument
Land doesn't have a thesis. The operator brings one. The site either amplifies it or quietly dismantles it.
6 min · 50% through the series
Most site selection is a yield exercise dressed up as a strategy exercise. Cost per buildable foot is solved on a spreadsheet. Whether the site can carry the argument is solved on a long walk.
A site is not a price. It is a stage. Price the stage by what story it lets you tell.
The right site makes the thesis feel inevitable. The wrong one makes every later decision a workaround.